André Boisseaux had a flash of genius at the end of the 1940s: to bring wine to consumers' tables that up until then had only been available in bulk.
This was the beginning of bottled brand-name wines.
Red CRAMOISAY and rosé CHAMPLURE were both launched in 1950.
These brands are now a part of French wine culture.
They have made their way around the world and for a very long time they were successful "promotional" wines.
White LICHETTE was first marketed in 1955.
Today, these 3 brands are still among the most famous names in wine, and delight connoisseurs' palates on a daily basis.
This was the beginning of bottled brand-name wines.
Red CRAMOISAY and rosé CHAMPLURE were both launched in 1950.
These brands are now a part of French wine culture.
They have made their way around the world and for a very long time they were successful "promotional" wines.
White LICHETTE was first marketed in 1955.
Today, these 3 brands are still among the most famous names in wine, and delight connoisseurs' palates on a daily basis.
